Breakaway Music Festival
Breakaway is one of North America’s largest touring music festivals. I joined the team as a contract designer, working across different areas of the business, including capability decks for multiple business pillars, business communications, brand collateral, and merchandise. My work also extended to brand initiatives and festival partnerships, including BeatBox, for which I developed collateral for on-site brand touchpoints.
Breakaway Run Club
I built the visual identity for Breakaway Run Club, starting with the logomark and extending it through the merchandise. The goal was to give the club a look of its own while nodding to the Breakaway brand. The B in the logomark does just that.
The project included moodboarding, concept development, logomark design, and merchandise design. The collection is available on Breakaway's online shop.
Neighborhood Afters Bacardí x Applebee's
Neighborhood Afters is a series of nightlife pop-ups that transform local Applebee’s restaurants into mini EDM nightclubs. Produced in partnership with Breakaway and sponsored by Bacardí, the events serve as the official pre-parties for Breakaway festivals in select cities.
For the collaboration, I developed a custom varsity jacket. The back graphic reimagines a vinyl record as an apple, with the tonearm and bar forming the stem, a visual nod to both music and Applebee’s.