The Snow Lodge
During my time with The Snow Lodge, I supported both the existing Snow Lodge venue at the St. Regis Aspen and new winter brand extensions in Snowmass, including an Après-Ski music venue and a curated mountain concept store called The Clubhouse. Shown here are select visual assets from that work.
Artist poster series designed to spotlight individual performers while maintaining a cohesive visual system across The Snow Lodge winter season.
Artist lineup tower graphic created to introduce The Snow Lodge’s winter music programming, blending bold typography with an iconic alpine backdrop.
The Après-Ski Club
Après-Ski Club at the Viewline Resort, Snowmass is a winter music venue led by The Snow Lodge Aspen. I developed a custom logotype with hand-built letterforms, along with supporting collateral, to establish a visual identity for the new concept.
The Clubhouse
The Clubhouse is a curated mountain concept store developed as part of The Snow Lodge’s expansion in Snowmass, where fashion meets lifestyle. Designed as a home base on the mountain, it serves as a central hub for a branded retail and community experience. I created the Clubhouse logo with an illustrated skier at its core along with branded retail collateral.
